Freebie Friday: Stop Pitching
If you’re spending more time pitching to customers and prospects than solving problems for them then you’re likely…
News March 23Latest in: Sales and Finance
7 Ways To Make Customer Service Communications Transparent
As our service industry experiences more changes over the next 5-10 years, there will be plenty of challenges…
News March 21
Turning Productivity into Profit
A client emailed me that he had started using a tool to automate sending emails of commissions to…
News March 21
What is Your Strategy for a More Profitable 2018?
There seems to be a very pronounced interest in getting internal expenses under control and driving new profits…
News March 21
Growth in Chaos: Throwing your Marketing into Disorder WILL Improve Results
Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But…
News March 21
Eliminating Duplicate Fixed Ops Content
None of us like being copied. We want to be unique, have our own style, our own design. Now if…
News March 21
All Non-Luxury Car Segments Increased in Value
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News March 20
Removing Competitive Voices from Your Dealership
The automotive marketplace is highly competitive with dealerships, service shops and others spending a significant amount of money…
News March 20
How Your Dealership Should Think About Strategy
Does your dealership have a digital marketing strategy? When asked that question, I would assume that most dealerships…
News March 20
The Seven Rules of Cult Brands
THE BIG IDEA: Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult…
News March 20
