Seize the Pent-up Demand
It’s been a long hot summer. Especially for Japanese-branded dealers with earthquake-driven inventory constraints that have stunted sales…
News August 4Latest in: Marketing
Research Survey: Young Men and Women Divided on Digital Advice When Buying Cars
Raleigh, N.C.—More than 20 percent of young adults plan to purchase a car within a year, according to…
News August 4
Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites
WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in…
News August 4
Subaru of America, Inc. Appoints New Chief Marketing Officer
CHERRY HILL, N.J. — Subaru of America, Inc. this week announced the appointment of Dean Evans to chief…
News August 3
FIAT® North America “Drives in” New Marketing and Advertising Campaign
Auburn Hills, Mich. – The FIAT® brand announced today the launch of an all-new marketing and advertising campaign,…
News August 3
Small Cars, Big Profits: Setting the Trend for Leasing
CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S.…
News August 3
Dataium: Mobile Usage At Record High In July Among Active Auto Shoppers; Apple’s iPad Leads The Way
Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto…
News August 2Content Strategy and SEO: The ‘King’ Needs a Plan
In the “Content is King and the Search Engine Knows It” article in the July 2011 issue of…
News August 2
Ideas from the Front Lines
Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best…
News August 2
Danny Jackson, Walter Jackson Chevrolet
In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions…
News August 2
