Profit By Action Quick Tip: Prospecting
Sales people are not order takers. It is your responsibility to understand that your sales process starts…
News April 19Latest in: Leadership
Digital Dealer 26 Recap
Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success.…
News April 18
It’s All About Timing: Effective Service Customer Communication
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately,…
News April 18
Is Your Website Optimized for Mobile?
In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.
News April 18
Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts
The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps…
News April 17
Why Tesla Missed the Boat
If you haven’t heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales.…
News April 17
To Script or Not to Script? That Is the Question
When making videos for your dealership, it can be easy to get so caught up in the “What…
News April 17
Protect Your Dealership from Phishing
In this video blog, Erik Nachbahr shares why it is important to protect your dealership from phishing…
News April 17
Broad Strength in the Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 16
Change Again! When? Now!
Change matters. The speed of change matters. Don’t change for change’s sake. How to sort through it all?…
News April 16
