Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts
The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps…
News April 17Latest in: Leadership
Why Tesla Missed the Boat
If you haven’t heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales.…
News April 17
To Script or Not to Script? That Is the Question
When making videos for your dealership, it can be easy to get so caught up in the “What…
News April 17
Protect Your Dealership from Phishing
In this video blog, Erik Nachbahr shares why it is important to protect your dealership from phishing…
News April 17
Broad Strength in the Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 16
Change Again! When? Now!
Change matters. The speed of change matters. Don’t change for change’s sake. How to sort through it all?…
News April 16
Can You Hear Me Now?
One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This…
News April 16
Perfect Practice Makes Perfect
Many individuals and companies hang their hats on their years of experience or combined years of experience as…
News April 15
Common Testimonial Video Mistakes – How to Make Testimonials
Testimonial videos are the most cost effective way to not only work video into your marketing strategy,…
News April 15
Witt’s Wise Words: The Secret to Success
CDK Global VP of Sales Bill Wittenmyer shares the secret of success for managers in automotive retail.
News April 15
