Inspect What you Expect (and Other Clichéd Lessons your Managers have Forgotten)
Last month I visited a dealer-client to conduct a full-day, deep-dive into their digital marketing and Internet sales…
News October 20Latest in: Leadership
Helping Used Vehicle Managers Efficiently Find the ‘Right’ Vehicles
It’s no mystery why many dealerships can’t effectively move the sales needle in their used vehicle departments. The…
News October 19SEO vs. Search Engine Domination
I may ruffle a few feathers with what I’m about to say. Nobody needs a “yes” man or…
News October 19Good is OK – Better is Best – Best is Blah
The “successful” pricing of labor and parts is as mysterious as the reasoning behind the stupid jacked-up buttons…
News October 14
Stan Masamitsu, Tony Group Autoplex
For Tony Group Autoplex, just about everything a dealership needs to operate – from pre-owned inventory to parts…
News October 13
Liz Kelly, e-Commerce Director, Suntrup Automotive Group
Liz Kelly – e-commerce director for Suntrup Nissan/Volkswagen, two Suntrup Hyundai locations and Suntrup Kia, in St. Louis…
News October 13Penny for my Thoughts? My first thought is that your e-mails need to be refreshed
Since the 11th Digital Dealer Conference and Exposition in Las Vegas – a place where progressive dealers and…
News October 12Dealership: Impossible!
Can watching a 30-minute television program about “saving failing restaurants” make a difference at your dealership? I’m betting…
News October 11If you Don’t Like What you’re Reaping, Sow Something Else!
We live in an age addicted to the defense, “it’s not my fault.” Consider these examples: In 2002,…
News October 11Can You Guarantee Great Photos?
I’ve been taking digital photos of cars and putting them on the web for more than 16 years. …
News October 6
