Is It Really Worth the Effort To Work With Orphan Owners?
Orphan Owners = Proven BuyersOrphan Owner: Customers whose salesperson has moved on. This also includes customers whose salesperson…
News August 1Latest in: Leadership
Dissecting Two Different Types Of Used Vehicle Retailers
In my conversations and travels, I encounter two different types of dealers. The first group often struggles with…
News August 1
5 Marketing Metrics to Rule Them All
Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity,…
News August 1Building Relationships with Millennial Shoppers by Leveraging Online Tools
Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question…
News August 1
How to Recruit Talented Employees to Enhance Customer Service
How to recruit talented employees to enhance customer service, from Customer Think. Happy employees make for motivated people…
News August 1
Marketing Ideas for Selling Cars
Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing…
News July 31
Infographic: Give Your Customers Exactly What They Want
Infographic from Entrepreneur on giving your customers exactly what they want. Your business lives and dies by its…
News July 31A $34 Billion Loss and a $295 Billion Opportunity
Annual new car sales have risen steadily since the economic collapse of 2009 when a mere 10.3 million…
News July 22
Proof that the Internet is an Important Source for Car Buyers
Proof that the internet is an important source for car buyers, from The Dealer Geek. Car buyers are…
News July 16
2013: The Year of the Pickup Truck – How Long Will the Momentum Continue?
Last year was the year of the mid-size sedan. With five of the top seven automakers in the…
News July 16
