Selling in Our Own Comfort Zone
I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke…
News November 7Latest in: Leadership
Ways to Minimize a Seasonal Slump in Your Used Vehicle Department
As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used…
News November 7
The Catch of a Lifetime
Say Goodbye to Short-Term Success with Shoppers It was the early 1980s. My grandmother wanted a new car,…
News November 4
Keys to Preparing Your Successor
Just as there are many roads that lead to Rome, there are many paths that can be taken…
News November 4
Are You Maximizing Your Virtual Inventory Strategy?
With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the…
News November 4
Building Consumer Trust in Service
One of the largest obstacles that dealership service departments face is consumer mistrust. Articles with titles like “10…
News November 3
Dealership Winter Safety
Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change…
News November 3
Winter Illness Prevention
Winter is approaching faster than many of us even realize. With all of the positive fun and festive…
News October 22
Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car…
News October 21
Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are…
News October 21
