Temptation Abounds. Will You Bite?
‘Tis the season for temptation in used vehicles. It’s that time when some dealers stock up on used…
News January 30Latest in: Leadership
How to Close Uninsured Car Buyers
If you work at a dealership, an uninsured customer can not only waste your time and cause headaches,…
News January 30
Why Consumers Are Navigating Away from Traditional Customer Service
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for…
News January 30
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget…
News January 28
Agencies Using the Wrong Metrics for Paid Search
I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working…
News January 26
Freebie Friday: Preparation Eliminates Pressure
Are you prepared? Bill Wittenmyer explains why being prepared will make you more successful.
News January 26
Patience: Why Squirrels Can’t Be in Charge of Business Decisions
I know if seems like an odd image. A squirrel running around searching for their next nut. Moving…
News January 26
How to Create a Memorable Customer Experience
As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel…
News January 24
Using an “Outside-In” Strategy for Customer Experience
Providing the right experience that attracts and keeps customers can be difficult. Why? Well, according to an article…
News January 24
When NOT to be the Smartest Person in the Room
In the best-selling book of 1979, “The Hitchhiker’s Guide to the Galaxy” by science-fiction author Douglas Adams, one…
News January 24
