How Much Do You Really Know About ADF For Automotive Leads?
Most automotive leads come into a dealership’s CRM using the ADF 1.0 standard format which is based on…
News June 5Latest in: Leadership
Service Advisor: Lessons Learned
I looked at my desk and the seven repair orders I laid out to visualize what I had…
News June 5
8 Proven Strategies to Reduce Costs & Increase Profitability
There is a renewed interest in effective cost reduction strategies across the country. Dealerships are not only interested…
News June 5
Looking for Ways to Increase Customer Convenience? It’s Time to Revamp Your Payment Processes
In a time of tightening dealership profits, retaining the customers you already have through excellent service and a…
News June 4
Hard Facts: Branding Guidelines, Logos and Identity | Create a Style Guide for Your Brand in These Six Steps
When it comes to bringing your brand to life, consistency is key! From the imagery and colors you…
News June 4
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many…
News May 31
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that…
News May 30
Why Don’t People Schedule Online?
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.…
News May 30
My Tablet is Better Than Your Smartphone
When you see someone using their smartphone, what is your first impression? Do you assume that person is…
News May 30
Why Omni-Channel Marketing is so Important?
Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today’s…
News May 30
