Value and Values
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our…
News January 18Latest in: Leadership
Convert More Prospects with Smarter Trade-in Tools.
When your customers decide to trade in their current vehicle, you know exactly what to do first: make…
News January 18
Freebie Fridays: Mentorship
VP of Sales, CDK Global, Bill Wittenmeyer explains the importance of a mentorship program in dealerships in this…
News January 18
How Failing to Train Service Advisors Affects Profitability
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover…
News January 18
Why You Need to Optimize Your Dealership Website
According to a study conducted by Cox Automotive, the average car buyer spends about 14 hours and 48…
News January 17
5 Tips to Prevent Phishing Attacks
Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such…
News January 17
What Data Really Matters to Dealers?
Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can…
News January 16
Broad Declines in the Market
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News January 15
Impression Share Bidding
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its…
News January 15
Facing Sales Slump, Automotive Brands Can Win by Adding Real-world Value in the Digital Shopping Journey
Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy…
News January 14
