What Makes Customers Choose Dealers Over Independents?
In this video blog, Affinitiv CEO & Executive Chairman Scot Eisenfelder shares his opinion on why consumers choose…
News October 26Latest in: Event News
Profit By Action Quick Tip: Business Planning 5 – Follow up
Profit By Action Quick Tip on the essential Follow Up actions required to ensure your plan is achieved…
News October 25
Ask Jim: A Service Focused Q&A
“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s vice president of marketing and managed services,…
News October 19
Profit By Action Quick Tip: Business Planning 4 – Agreement & Action Plan
ProfitByAction.com Quick Tip on the importance of getting the buy-in and agreement of all Dealership Management as part…
News October 18
Are Your Most Profitable Customers Created or Made?
CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership’s most profitable customers are created or made in…
News October 12
Where Oh Where Has the Service Department Gone?
Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How…
News October 12
Using Customer Service as a Marketing Tool
It hasn’t been that long ago that customers were only able to handle customer service issues in person…
News October 12
Profit By Action Quick Tip: Business Planning 3 – Team Meeting
ProfitByAction.com Quick Tip on the importance and the role of the team meeting as part of the overall…
News October 11
Why do You Work So Hard Chasing 2 ½% Gross While Ignoring 70% Gross?
Breaking News: You take more money to the bank grossing $0.70 per dollar than you do grossing $0.02½…
News October 5
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…
News October 5
