An Interview with 2019 NADA Chairman, Charles W. Gilchrist of Gilchrist Automotive
2019 NADA Chairman Charles W. “Charlie” Gilchrist served most recently as NADA vice chairman, representing Northern Texas’s franchised…
News February 1Latest in: Event News
Impression Share Bidding
Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its…
News January 15
Facing Sales Slump, Automotive Brands Can Win by Adding Real-world Value in the Digital Shopping Journey
Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy…
News January 14
How to Drive Sales with Predictive Analytics
Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of…
News January 13
5 Questions That Are Missing from Your F&I Customer Interviews
It is not what you know about your products that is most important, it is what you know…
News January 13
Increasing Service Business Through Convenience – A Tactical Approach
What do the success of service-based companies like Uber, Grubhub, or Airbnb tell us about today’s consumer? We…
News January 13
A Little Re-Tooling Can Get You Great Improved Results
A few years ago, I wrote an article titled, “It All Starts at the Top,” which generated a…
News January 13
Collision Shop Liability Is a Serious Issue for All – Read This!
Unless you have been living under a rock outside of your auto business, you’ve heard of the $30…
News January 13
Great Service Managers Follow a 4C Approach
Every time I ask service managers about the 4th C I get a blank stare. All service managers…
News January 13
Building Your Business by Building Your People!
“You don’t build a business, you build people—then your people will build your business!” –Zig Ziglar Wow! That’s…
News January 13
