Putting ‘Spiral Integration’ Into Play
About 10 years ago I wrote my first article in Dealer magazine on the concept of “spiral integration.”…
News January 1Latest in: Event News
Seeing is Believing
At the recent 7th Digital Dealer Conference in Nashville, I got to spend quite a bit of time…
News January 1Managing the Phone Conversation
Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their…
News January 1Is your Web Site Giving Car Shoppers What They are Looking For?
When shoppers visit your web site, are they greeted with an experience that is tailor-made to them? You…
News January 1The Colonization of Retail
The manufacturers failed with the retail dealer invasion, but are they attempting to use colonization as a means…
News January 1
