Diligent Follow Up
The first word or attribute that comes to mind with “follow up” is tenacity, because to be successful…
News February 14Latest in: Event News
Interview with Russell Blackstone, e-Commerce Director at Hewlett Volkswagen
Russell Blackstone, a former political consultant, enjoyed helping friends and family members with their car purchases so much…
News February 1Five Simple Rules for Digital Marketing Success in the New Year
As with nearly every New Year, I am looking forward to the challenges, successes and even failures that…
News January 1410 Essentials for Today’s Sales Call
The first suggestion I have is to mystery shop your competition. Most will start with “what’s your name…
News January 14Becoming a Web Centric Dealer
In today’s high-performing dealership, the web is the strategic center. What does it mean to be web-centric? It…
News January 14Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…
News January 14Using Technology for the ‘Why’
One of my favorite dealer clients once said to me, “All I get is ‘What,’ stuff all day;…
News January 14Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…
News January 14Is your Internet Manager a Real Manager? Look at the Pay Plan
In a recent article in Reader’s Digest, the readers were advised to contact the Internet manager at a…
News December 29Your Web Site’s Role in Advertising
After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix,…
News December 29
