Honda Tries Out Comedy in New Ad Campaign
Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems…
News September 14Latest in: Event News
Which Automaker Leads the Digital Market in China?
WASHINGTON — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint…
News September 14Manufacturer Advertising Requirements: What Can a Dealer do About Unreasonable Advertising Rules?
At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs.…
News September 13Data Management Software Delivers Marketing AND Sales ROI
The stakes are high for today’s marketing departments. As evidenced in the recent departures of CMOs at automotive,…
News September 12
Edmunds.com Launches Inventory Search Tool for Used Car Shoppers and Dealers Nationwide
SANTA MONICA, Calif. — September 8, 2011 — Edmunds.com, the premier online resource for automotive information, has announced the…
News September 8
Manheim Used Vehicle Index Falls for Third Straight Month
Manheim Consulting’s monthly auto industry brief reported August 2011 wholesale used vehicle prices decreased when compared with July 2011’s…
News September 8
Military.com Launches New Auto Buying Service Powered by TrueCar
MCLEAN, Va. and SANTA MONICA, Calif. — Buying a car has just gotten much easier for the 10 million registered…
News September 8
vAuto Sales Director Teaches The Value of the New Transparent Selling Process
One of the greatest challenges that has occurred in the used vehicle industry is the recognition that a…
News September 8
Digital Marketing and Performance Improvement Consultant Discusses Specific Tips for ‘Customer-first’ Selling
If you’re a pilot, you love a good 10,000 foot view. If you’re a dealer, you need meaty,…
News September 8
GM: Cadillac Meets New Customers Where They Live and Play
DETROIT – In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is…
News September 8
