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VP at Tri-Auto Enterprises Discusses How to Use Technology to Measure Marketing ROI and Improve Lead Conversion
Dealers who embrace rapidly evolving technologies reap the benefits of the measurable results they provide. But despite the ever-increasing role digital plays in your marketing mix, you probably haven’t abandoned…
Event NewsSteve Williams, e-Commerce Director, Gurley Leep Automotive Management
With 35 franchises and 22 stores spread across Indiana, Michigan, and Iowa, Steve Williams, e-commerce director for the Gurley Leep Automotive Family, focuses on people, process, and analytics – traveling…
Dealer NewsGM Statement on Ewanick Resignation
DETROIT – General Motors said Sunday that Global Chief Marketing Officer Joel Ewanick has elected to resign effective immediately. Ewanick, 52, joined GM in May 2010 in charge of marketing…
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