Optimize Your Website Search for Increased F&I Visibility
A 2014 McKinsey & Company study revealed that almost 90% of customers shopping for vehicles use dealer or…
Sales and Finance July 14Latest in: News
Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive…
Event News July 14
Delivering On Your Promises Will Sell More Cars
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto…
Marketing July 13
5 Basic Steps that Help Create an Excellent Customer Service Experience
Over the last seven years I have had the opportunity to be exposed to some good and some…
Dealer News July 13
Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)
Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped…
Marketing July 9
Implementing Price Increases
Over the years I have seen hundreds, if not thousands of shop owners do irreparable damage to their…
Dealer News July 9
Is Your Dealership Ready for an Automated Data Management Solution?
Dealership data management systems collect and maintain mountains of data about your operation, your customers and your market.…
Dealer News July 9
The Inbound Difference: How to Market When Your Price is Not the Lowest
It’s just not apples-to-apples any more. While you might sell the same shiny new F-150 as the joint…
Marketing July 9
The Three Most Important Components of Dealer Website Chat
On the surface, one might think that website chat systems are very straightforward, that they’re all pretty much…
Dealer News July 9
