Paragon Honda partners with Google, Team Velocity & Red Cap to Reinvent Retail
Google has partnered with Paragon Automotive, the largest Honda and Acura dealer in the nation, to create new…
Dealer News June 6Latest in: News
Conversion Logix Acquires AdsUpNow
Company aims to capitalize on growing demand for tested and proven digital marketing and software solutions BOTHELL, Wash.…
Dealer News June 6
Think Tank: Alternative to Google Adwords | Drive Qualified Traffic For Less
There are tons of ad exchanges out there outside of the heavy hitters; Google, Facebook, Bing and Yahoo.…
Dealer News June 6
Luxury Vehicles Depreciated Faster
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
Dealer News June 6
Video Marketing is Not Just About Video
When people talk about the idea of video marketing, the focus is often almost entirely on the videos…
Dealer News June 6
BDC Overwhelm? Use a Hybrid Solution for Heavy Lifting
Many dealers prefer using internal BDCs so they can keep control of leads and processes. Other dealerships use…
Dealer News June 6
Focus on Missed Calls
Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.
Dealer News June 6
Wanna Hurt or Maim Someone? Use Their Vehicle!
I suppose I’ve been on a rampage about vehicles getting analyzed, tested, and fixed right, particularly directed at…
Dealer News June 5
The Consultative Approach to Selling
While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’…
Dealer News June 5
