The Perfect Dealership: Mastering the Basics
Earlier this year I ran across a book by Max Zanan called “Perfect Dealership.” It is a must-read…
Dealer News June 5Latest in: News
The Power of Internal Marketing!
“Power to the People!” Treating the people on your entire team like they want to be treated will…
Dealer News June 5
How to Tailor the Brand Experience for the Decision Maker
It’s critical to take the time to create ways to tailor your consumer brand experience to the female…
Dealer News June 5
A Metric That Merits More Attention—Your Used/New Sales Ratio
When I was a dealer, we thought we were doing a pretty good job if we managed a…
Dealer News June 5
A Little Preventive Maintenance Goes a Long Way in Protecting Your Franchise Investment
In the midst of the constant threats to dealers’ franchise investment, including new OEM facility requirements, OEM vehicle…
Dealer News June 5
Subscribe and Drive
As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely…
Dealer News June 5
Innovate and Adapt
Where we were, is not where we are now, and not where we are going. Due to the…
Dealer News June 5
Sustained Legacy for Greatness – So Many Layers of Benefits to Be Derived
Don’t Let Your Comfort Keep You From Your Calling In attending the Digital Dealer 24 Conference & Expo…
Dealer News June 5
The Power of Bear’s a “Little Bit Extra”
In my “Mission Unstoppable” workshop (based on my book Unstoppable) I play a short video of six-time national…
Dealer News June 5
