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Do you TRUST your 3rd Party Lead provider?
Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs…
Event News June 1
Think Like Your Customers: Their Most Influential Sources
Automotive shoppers, now more than ever, have a wealth of knowledge available at their fingertips. Where can a…
Dealer News June 1
How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation
Today’s shoppers are online before they are in your store, especially when it comes to shopping for a…
Dealer News June 1
How’s Your Site Post-Mobilegeddon?
It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly…
Dealer News June 1
Don’t Let Mismatched Socks Get in the Way of Understanding Data and Today’s Car Buyer
I had the pleasure of attending the Digital Summit 2015 at Google’s headquarters this spring. The event was…
Dealer News June 1
Facebook Instant Articles: What’s In It For Advertisers?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means…
Dealer News May 28
The Future of Automotive Marketing is Open Data
None of us is as smart as all of us. When it comes to digital marketing, nothing could…
Dealer News May 28
Data-Driven Marketing Drives Profit and a Better Customer Experience
In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events,…
Dealer News May 28
Increase Sales through Conquesting Consumers Motivated by Open Recalls
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it…
Sales and Finance May 28
