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Education, Simulation, Accountability
Education, simulation, and accountability! Let me just expand on this. If I want to train in golf, I…
Dealer News June 3
Your customers talk…so listen!
I went to the Apple Store the other day (something I’m sure a lot of us have done).…
Dealer News June 3
3 Strategies Using Incentives to Drive Auto Sales
We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to…
Marketing June 2
Avoid Digital Marketing Mobilegeddon By Using Quality Content
If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon—the…
Dealer News June 2
Service Dilemmas: What Would You Do?
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while…
Dealer News June 2
60 Seconds to Gain a Service Customer
Do you have 60 seconds to gain a service customer? Let me restate that: Do you have a structured 60…
Dealer News June 2
9 Best Practices for Recruiting and Retaining Technicians
For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice…
Dealer News June 2
7 Critical Auto Repair Marketing Strategies
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are…
Dealer News June 2
7 Ways Your Direct Mail Should Be Digital
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being…
Dealer News June 1
