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Top Dealerships Excel at Used-Car Sales
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The Secret Recipe for Sales and Marketing Success
In the 1990s, Beanie Babies took the toy market by storm. Over the course of 10 years, Ty…
Marketing May 26
Sales staffers seek to brand themselves
Every Friday morning, Kinny Landrum records “The Kinny Landrum Show,” a weekly YouTube series in which the salesman…
Sales and Finance May 26You Can Pay Me Now, or Pay Me Later
In the early 1970s, Fram began a television advertising campaign emphasizing the importance of automotive maintenance. The ads…
Sales and Finance May 26
New Research Shows More Effective Ways to Advertise to Women
Traditionally, automobile advertising is heavily slanted towards price. This is the customary way dealers advertise, as it has…
Dealer News May 26
3 Ways To Turn Your Average Inventory Cost Into Advantage
It’s becoming more critical for dealers to pay close attention to the average cost of their used vehicle…
Sales and Finance May 26Focused Cost Reduction Strategy for Accelerated Bottom Line Impact
Because we are a spend management practice, we have the opportunity to review a lot of expense data…
Leadership May 26
Getting Something Done Well – Try It Sometime (if you can) – Part 2
If you happened to stumble upon my last column, you will recall I began a treatise on a…
Sales and Finance May 26ADVERTISING: The Power of The Personal Touch!
In a recent visit to my dentist’s office, I overheard a conversation between the receptionist and a patient…
Marketing May 26
5 Fresh Ways to Spring Clean Your Social Media Marketing
Nothing feels better than purging old ways and old stuff. But, it’s not always easy. In the end,…
Marketing May 26
