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Drivers Prefer Basic Car Features Over Advanced Tech
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Automotive industry | The GuardianMark Miller Subaru Launches Carvana-Style Purchase Option
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Car Dealership Guy NewsInsights
Preempt Lease-End Competition for Your CPO Inventory
The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable…
Leadership July 7Preparing to Grow your Internet Department
It’s not the wand that makes the magic happen, but the magician who wields it. All of the…
Dealer News July 6Humanize Your Online Presence
The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook…
Marketing July 6Do You Have a Business… or Just a Job with More Risks?
When I was operating dealerships in Northeast Oklahoma, there was a little hamburger joint that had some of…
Dealer News July 6How to Get Granular With Your Paid Search Geotargeting
Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you…
Marketing July 6“You’re Fired”
Over the years I’ve seen many dealerships terminate employees for various reasons. Most states today, state in their…
Dealer News July 6There’s No Cheat Sheet for Referral Selling
Referral selling seems pretty simple, right? All you need to do is tell your salespeople to ask for…
Marketing July 6Managed vs Self-Serve Chat
The automotive industry is really starting to come around to the idea that they must have chat on…
Marketing July 6Eight Reasons to Sell Auto Parts Online
Today’s consumers expect the ability to research and buy anything online, at any time, on any device. With…
Dealer News July 6













