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Dealership Marketing Spend: Too Much or Not Enough?
We have done extensive spend management work in the dealership space over the last 15 years. One of…
Dealer News July 9
5 Ways SEO Writing is Backfiring on Your Website
Interest in automotive SEO content is likely at an all-time high thanks to increasing digital marketing budgets and the need…
Marketing July 7
Packing Heat
Believe it or not, a lot of sales managers still ask me how much “leg” they need to…
Sales and Finance July 7
What Really Motivates Your Employees?
It’s an age-old question and a $10 billion industry. Every year, thousands of books and self-improvement courses are…
Dealer News July 7
The Recipe to a Successful Automotive Digital Marketing Campaign
Today’s consumers are more connected, empowered and informed than ever before, and with their easy access to information,…
Marketing July 7
3 Reasons Why Your Dealership Needs to Be Mobile
Today’s consumers are always on the go and constantly connected with their digital devices. A recent Forbes article…
Dealer News July 7
12 Areas of Focus to Improve Your BDC Process
On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits.…
Dealer News July 7
A Digital Audit: The One Thing Every Automotive Agency Should Provide
Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50%…
Dealer News July 7
Drive Sales Beyond the Summer With a Solid SEO Strategy
The busy summer sales season is in full swing, and automotive sales are expected to continue their strong…
Marketing July 7
