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Is Your Service Department Invisible?
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales.…
Dealer News July 11
Why Are Service Customers Defecting to the Aftermarket?
Dealerships are getting 13% of the annual customer-pay service pie. Of the $232 billion spent by consumers on…
Dealer News July 11
The Value of Content in the Automotive Industry
You’re an expert in your space. Working in the automotive industry has afforded you the ability to be…
Event News July 11
Appointments Are All That Matter
One of the great things about what I do is that I get to speak to a lot…
Dealer News July 11
What’s Old is New Again: Best Practices for Handling Customer Phone Calls
What’s in the pocket or purse of nearly every car buyer today? A smartphone. And what does that…
Dealer News July 11
Email Marketing: The Automation Equation
To automate or not to automate? That is the email marketing question. Time is finite, but words are…
Dealer News July 11
5 Secrets to Turn a Sales Team into Social Selling Ninjas
Social Selling is the act of developing referrals, leads and sales using social media. Frankly, it's difficult for most…
Event News July 8
Interview with Greg Kaminsky, President, El Cajon Toyota, El Cajon Honda
Greg Kaminsky was in his late teens when he first encountered the automotive retail business. By the end…
Dealer News July 8
Digital Dazzle: New Ways to Optimize Your Advertising Digital Spend
It wasn’t that many years ago that 5-8% of the ad budget with email and a website on…
Marketing July 8
