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Car Dealership Guy NewsInsights
When “Cost Per Lead” Lies: Smarter Metrics for Dealer Marketing Performance
Cost Per Lead (CPL) is popular because it’s easy to calculate and easy to compare. The problem is…
Marketing May 18
The Shifting Sands of the Auto Buyer Journey
Key Takeaways Evolving Buyer Behavior: Insights from the 2026 Urban Science Harris Poll reveal shifting buyer habits, including…
Dealer News May 15
Inside the Live AI Car Shopping Demo That Tested 100 Dealerships Right in Front of the Industry
During my opening keynote at AutoIndustry.AI 2026, I “mystery shopped” 100 car dealers with AI agents… in a…
Leadership May 15
myKaarma Launches Partner Portal to Power Open Integration Ecosystem for Dealers and OEMs
This new platform eliminates integration barriers, giving developers and partners the power to instantly deploy next-generation tools that…
Press Releases May 14
The Rise of the Informed Buyer: Why Knowledgeable Customers Are Opting Out of Negotiation
For a long time, the car-buying experience revolved around negotiation. It shaped how deals were structured and how…
Leadership May 14
New-Vehicle Prices Moderate as Sales Slow: KBB
Key Takeaways New-vehicle prices remained high but showed signs of moderation: The average transaction price reached $49,461 in April,…
Dealer News May 13
Smart Dealers Are Realizing They Can Have Better Compliance Without the Customer Friction
Here is the tension every dealer principal, GM, and F&I director is navigating right now: customers expect a…
Leadership May 13
Phyron Brings Personal Video into the Heart of Lead Response
New in-app tool, now being used by Stellantis &You UK and Perrys, helps dealers respond to enquiries with…
Press Releases May 12
You’re Running Ads with AI. You’re Also Probably Wasting Half Your Budget.
Why the strategy-execution gap is quietly draining your ad spend, and what to do about it.
Marketing May 12
