Auto Retail News

Sell A/C service out of season, from SearchAutoParts. As you are reading this, my sincere hope is that you have spent fall, winter and early spring talking to your technicians and to your customers about air conditioning service, and that as we move

Some time ago, a copy of OSHA QuickTakes, a newsletter from the Occupational Health and Safety Administration, crossed my desk. What caught my attention about this particular issue of a newsletter I receive and read regularly was a statement I read i

Many fixed-ops directors, service managers and advisors used to be technicians. Through ambition, circumstances and opportunity, they were promoted to a position of authority, leadership and influence. They got more responsibility, more prestige, mor

Norman Braman is one of the most successful car dealers in the US. At age 81, Forbes has pegged his personal wealth at about $1.9 billion in part to a vibrant art collection along with his automotive business. Consisting of 23 dealerships, Braman Ent

What do to if your body shop gets a bad online review, according to Stratosphere Studio. With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair s

Seven dead ends on your website, according to Marketing Profs. You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good

Used car sales rise as buyers shun new cars, according to MSN Autos. Used-car sales took a leap upward in April, and the trend is expected to continue at least until midyear as pent-up demand for affordable pre-owned vehicles jacks up at least one se

Car recognizes you, keeps you alert, from Discovery News. Volvo has always been known for its stance on car safety. Whether that’s through headrests, airbags or seatbelts, or simply building cars tougher than the objects they’re likely to

5 ideas for personalizing the online car shopping journey, from Autochart. You know more than you think about your visitors If I’m shopping on your dealership website, you can form quite a detailed persona on me. You know what website I’ve just a