Auto Retail News

How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things

As the summer quickly approaches, your shop will see an increased amount of vehicles with Air Conditioning issues. Are you prepared? For the past ten years, the EPA has been enforcing guidelines for air conditioning technician and equipment certifica

Consumers believe car dealers make about five times more profit on the sale of a new car than they actually do based on a survey commissioned by TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform. The company today ann

Manheim Technology, a part of Manheim, the leading global provider of auto remarketing services, was selected as one of three finalists for a Project Management Institute (PMI) Atlanta Chapter Project of the Year Award for its strategic plan and impl

Ball joint service: Insights and replacement tips for a variety of vehicle applications, according to Auto Service Professional. Ball joint service isn’t always as straightforward as we’d like. Certain vehicles are prone to premature wear, some b

Creating a wave of repair shop revenue, according to Search Auto Parts. The average independent shop within the autocare industry has a tough time understanding their door/labor rate, along with productivity increases and what it means to their busin

To help dealers win more used car trade-ins and further grow their volume and profits through better inventory management and customer engagement, Dealertrack Technologies (Nasdaq: TRAK) today introduced an all-new Inventory+ vehicle trade-in quote m

The Washington Post today named Carfax as one of the Top Workplaces in the D.C. area. Out of more than 1,600 nominated regional employers, Carfax ranks eighth on the list of midsize companies. Carfax also is celebrating its 30th anniversary since bei

From Stratosphere Studio: What is lifecycle marketing for body shops? We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication. O