Auto Retail News

The average person only retains 10 percent of what they read, but 50 percent of what they see. This is why it’s so important for retailers to show rather than tell. Online video allows consumers to understand more content more quickly, in a simple

The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. T

Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in every industry, and is becoming especially prevalent when consumers seek out environmentally sustainable auto facilit

2014 Aston Martin Vantage a supermodel on wheels, according to The Detroit News. It’s London weather outside. Driving rain. Puddles the size of Loch Ness. Naturally, the British-made Aston Martin Vantage S is in its element. On a pylon-choked autoc

From Stratosphere Studio: Should I buy online ads to boost my collision repair marketing? In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise. You can go the old-fashioned rout

A scientific guide to hashtags, according to Social Media Today. Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few ye

Automaker Certified Pre-Owned (CPO) programs make it possible to get your hands on a used luxury car for the price of a new mainstream model, with the comfort that comes from a thorough inspection and extended coverage beyond the original warranty. T

Carfax today announced several major improvements to increase the benefits for Canadian auto dealers that subscribe to Carfax. Dealers now have access to damage claim amounts reported to Carfax from Canadian insurers and can easily purchase cross-Can

Ten must-have technologies for new cars, according to 24/7 Wall Street. A list of the high-tech features that new car buyers say they must have in new vehicle includes four that could be categorized as infotainment features and two that are clearly s