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Dealership promotion to offer $180,000 in downtown gift cards
Dealership promotion to offer $180,000 in downtown gift cards, from The Business Times. The parent company of two automotive dealerships plans to purchase at least $180,000 worth of gift cards for downtown Grand Junction businesses as part of a promo
Nov 19, 2014
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Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don’t Come Back?
Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don’t Come Back?, from Flathead Beacon. Every business loses customers at some point. What separates the successful from the rest is how they act after that. Do you
Nov 19, 2014
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Own the Phone – It’s Easier Than Space Travel!
Silicon Valley mogul Elon Musk isn’t shy about tackling the world’s biggest problems. He founded SpaceX, a spacecraft and rocket manufacturer that seeks to increase space travel, and eventually, colonize Mars. He founded PayPal, a technol
Nov 19, 2014
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Local Events For Dealers…”Tactile Marketing” The Right Way
According to a Harvard Business Review study titled Please Touch The Merchandise (Dec 2011), “Utilizing physical warmth to engender trust should be especially effective in retail settings involving high-risk decisions and a high degree of interpe
Nov 19, 2014
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Detroit automakers battle for L.A. Auto Show spotlight
Detroit automakers battle for L.A. Auto Show spotlight, from The Detroit News. Detroit automakers will battle for the Los Angeles Auto Show spotlight this week with a mixed bag of car and truck introductions. General Motors Co. is leading with world
Nov 18, 2014
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NADA predicts nearly 17 million U.S. auto sales in ’15
NADA predicts nearly 17 million U.S. auto sales in ’15, from The Detroit News. Automakers likely will sell nearly 17 million cars and trucks in the U.S. next year, helped by lower and stable gas prices and an improving economy, the chief econom
Nov 18, 2014
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How preowned car sales are driving US growth
How preowned car sales are driving US growth according to CNBC. The U.S. auto market is doing better than economists are giving it credit for because of a new untracked phenomena: The certified preowned vehicle. Even though gasoline prices have plung
Nov 17, 2014
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Amazon Steps Further Into Search With Amazon Echo
Amazing steps further into search with Amazon Echo, from Search Engine Watch. You remember the Google Nexus Q, a futuristic digital media player Google launched a few years back, don’t you? No? Me neither. Unfortunately for Google, the Internet doe
Nov 12, 2014
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Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
Why your data scientists need to be storytellers, according to Marketing Profs. You’ve probably heard or read this stanza from Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner”: “Water, water, everywhere, / And
Nov 12, 2014