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Asleep at the Wheel

Asleep at the wheel, from Inventory Management Solutions. It is time to get a grip on your used car department. I see used car departments adrift with no one at the wheel. Who is in charge of the used inventory from acquisition to delivery at your de
Aug 19, 2014
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Business Services Provider KPA Focusing on Human Resource Management and Environmental Health and Safety Services

KPA, an automotive business services provider, is divesting its DigiGo Internet Marketing division to Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive. The divestiture will allow KPA
Aug 19, 2014
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Car Lease Credit Approvals Reach New High for the Year Despite Subprime Increase

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an
Aug 19, 2014
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New Research Indicates Dealers Need to Re-Think The Ad Formats and Published Offer Strategy at Their Websites

Findings: Tiny ad formats with targeted offers drive more than 4 in 5 website leads; Gradually ramping up value of published offers saves $18,000+ a month Dealers spend a pile of money to drive traffic to their sites, but there has been almost no res
Aug 18, 2014
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Four Business Strategy Tips to Borrow from the Automotive Industry

When you look at successful businesses in the United States, the automotive industry stands out. Granted, car lots can be the butt of jokes at times, but the fact remains that there are millions of cars on the road, and many of them came from an auto
Aug 18, 2014
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How to Identify the True Potential of Your Subprime Department
And Double Your Sales in 60 Days!

Let me ask you a simple but very important question about your dealership: Is your subprime department meeting its full potential? I think if you’re being honest, the answer is probably ‘no’. I would even go so far as to say that your subprime
Aug 18, 2014
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How to Disconnect from Work without Everyone Freaking Out

How to disconnect from work without everyone freaking out, according to Fast Company. Picture this. You’re on a beach in the middle of the Caribbean with no Internet access, no phone reception, and no text messages. You return from your vacation we
Aug 18, 2014
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Stop Using the Same Playbook as Your Competition

How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant than they could look up in their entire lives 20 years ago.
Aug 18, 2014
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To Win the Sales Race, Stop Thinking About Winning

Danica Patrick likes to win. Who doesn’t? But she can’t get into winning position by just thinking winning. She has to train and think about all the things it takes to win at auto racing—how to pass at high speeds, how to keep control around ti
Aug 18, 2014