Auto Retail News

What can you do with a great contact management solution? Engage your customers based on their personal interests, nurture new leads all the way through to their first purchase and beyond, send targeted marketing campaigns to specific groups of custo

Phone Leads are Ramping Up – Do Your Agents Know Who They Are Talking To? Using digital website tracking to have a relevant conversation is as important for phone leads as it is for chat So much of our industry conversation has been focused on Inte

What would you say to your Sales Manager if half of your store’s walk-ins were never greeted by a sales person? Maybe it’s not even what you’d say… it’s what you’d do—you’d show that GM the door! Why? Well, because engaging walk-i

Online reviews level the playing field for dealerships both big and small. If you doubt the importance of reviews, consider these facts: The average online review is read by up to 25,000 people, with 88 percent of consumers trusting online reviews as

Experian Automotive today announced that the percentage of new vehicle loans to subprime and deep subprime borrowers began to level off in Q2 2014. According to its latest State of the Automotive Finance Market report, the percentage of new vehicle l

In every class we hold, some of the most valuable things managers realize they can do to increase sales are to solve some lingering problems, do a better job of training, or do some of the simple things they already know how to do, and keep meaning t

“Loyd, thank you for coming to see me. Please sit down,” Mr. John Doe, the elderly but fit gentleman, offered as we settled into his office. Settling back into his chair, he continued. “My accountant attended one of your succession

Consider the following reality: There are 70,000,000 monthly aftermarket searches conducted on Google representing 525,000 customers EVERY MONTH! These 525,000 customers also represent potentially an additional 100,000 referral customers. These are s

What does it take to revolutionize an entire automotive group? Team Toyota’s strategy lies in loyalty, and depends upon strong sales and service customer retention. The group was able to increase their overall profitability, sales volume, and quali