Auto Retail News

Today’s web-savvy auto consumers are demanding more from their car shopping experience. With more addressable channels and higher customer expectations, dealerships need to do more to compete for customers and their business. So what can dealership

Customers who have struggled to find vehicle condition reports with consistent imaging quality can rest easier thanks to Manheim’s investment in its new Enhanced Vehicle Imaging Suite. Introduced to customers in May, the Enhanced Vehicle Imaging Su

LotLinx, developers of the auto industry’s first direct linking technology platform, is pleased to announce the appointment of Dave Shefferman as vice president of product management. Shefferman has nearly two decades of experience in the high tech

DealersLink®, the nation’s premier dealer direct marketplace, is now an AutoNation Preferred vendor. All 270 AutoNation dealerships now have approval to implement the DealersLink® suite of tools at any of their locations. DealersLink® thus far h

With the coming wave of eCommerce in automotive retail, dealers stand the chance to either lose control of their retail businesses or make a choice to stay in control and deliver outstanding customer experiences. Since the Internet first came into ou

Today, Dealer-FX officially announced that they have partnered with DealerBuilt in a third party integration initiative. This partnership will provide dealerships using the DealerBuilt Data Management System (DMS) enhanced efficiencies and streamline

By now every auto dealer in the country has come to the realization that in order to stay competitive, they must expand their strategy in which they reach consumers. Unfortunately the path to developing a cohesive plan within existing teams is not on

Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing cust

After over 10 years of directly running PPC search campaigns, managing agency PPC teams, and performing countless campaign audits, one lesson learned stands out above all others. The biggest impact on the ROI of a PPC campaign does not result from a