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Shoppers Bite at Dealership Sweet Spots

Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no longer is guesswork, says consultant John Quade. It’s your website, but it’s for your customers, marketing consultant John Quade tells dealers. �
Dec 16, 2014
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Autoweek names Best of the Best/Car and Truck for 2015

Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16, 2014—Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the
Dec 16, 2014
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Biggest Misperception When Shopping for an End-of-Year Car Lease: Outgoing Model Year Is Cheaper

Swapalease.com Offers Several Tips for Consumers Hunting End-Of-Year Lease Deals CINCINNATI, OHIO (December 15, 2014) – Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. Ho
Dec 15, 2014
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Dealers Move Beyond Doughnuts

Dealers Move Beyond Doughnuts, from New York Times. Corrie Watson and her twin brother, Will Churchill, wanted a strategy to attract younger customers to their three sizable family-owned automobile dealerships and to keep them coming back for decades
Dec 15, 2014
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Subaru dealers get financial aid to boost fixed-operations capacity

Subaru dealers get financial aid to boost fixed-operations capacity, from Automotive News. Subaru dealers were given preliminary details of the brand’s new program to increase fixed-operations capacity at its U.S. dealerships. Called Fixed Oper
Dec 15, 2014
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The Service Drive: Your Other Sales Floor!

Happy New Year! For those of you headed to the NADA Convention in San Francisco January 22-25, I will be leading a fixed ops workshop again this year. This article is a sneak preview of my presentation. I’ll also be covering the same material in a
Dec 15, 2014
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$33.5 Billion in Used Sales Last Month

$33.5 Billion in Used Sales Last Month, from Auto Remarketing. Led by a nice boost in the number of late-model vehicle sales, the total value of all used cars sold last month climbed 15 percent year-over-year and reached $33.53 billion, according to
Dec 12, 2014
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Lower Used Car Prices Cut Both Ways

Lower Used Car Prices Cut Both Ways, from Forbes. Used-car prices are in a general decline, despite some ups and downs, and despite the fact that used-car prices have remained higher, longer, than many analysts expected. In fact, the wholesale price
Dec 12, 2014
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Used-Car Prices Dropping, Not Crashing

Used-Car Prices Dropping, Not Crashing, from Wards Auto. Rising new-car sales and incentives end a streak for pre-owned vehicle values. A drop in used-car prices doesn’t mean they’ll crash and burn, say automotive remarketing experts at a confere
Dec 12, 2014