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In-store kiosks put F&I right in front of customers

In-store kiosks put F&I right in front of customers, from Automotive News. Michael Fastman believes in the power of putting finance and insurance products at customers’ fingertips. So he is buying kiosks for BMW of Silver Spring, in Silver
Dec 11, 2014
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How Will You Use Big Data in 2015?

How Will You Use Big Data in 2015?, from Business 2 Community. Big Data includes everything that makes it to the Internet. Structured data stored in databases is there, but so is unstructured data, including text messages, Tweets, Facebook status upd
Dec 11, 2014
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Scion Selects 3 Birds to Energize its Dealer Communications Program

Scion Selects 3 Birds to Energize its Dealer Communications Program, from Virtual-Strategy Magazine. Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion
Dec 10, 2014
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Car Dealers Borrow Sales Strategies From Tesla

Car Dealers Borrow Sales Strategies From Tesla, from Insider Car News. It was only a matter of time before car dealers started to admit, at least to themselves, that Tesla Motors’ sales model has some good points. The move is ironic considering tha
Dec 10, 2014
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Car buyers test-drive dealers on social media

Car buyers test-drive dealers on social media, from USA Today. “What’s it gonna take for me to get you on this Facebook page today?” Auto dealers ask that question with increasing frequency these days, now that buyers use social med
Dec 10, 2014
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Here’s How GM Uses Social Data to Improve Cars

Here’s How GM Uses Social Data to Improve Cars, from Adweek. Brands employ Twitter and Facebook feedback in new ways When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its
Dec 10, 2014
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November Sales Pace at 17.20 Million-Unit Annual Rate

November Sales Pace at 17.20 Million-Unit Annual Rate, from F&I Magazine. November new-vehicle sales increased 4.6% to 1,302,043 units. On a year-to-date basis, sales increased 5.4% to more than 15 million units sold through during the first 11
Dec 10, 2014
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Will OSHA use my documentation against me?

Clients frequently ask, “can my own OSHA documentation be used against me?” KPA receives this question frequently, and as such, myKPAonline is programmed to document your hazards correctly as well as to note your documentation’s deficiencies. U
Dec 9, 2014
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Black Book Expands Jared Kalfus’ Role to Include Activator Sales Division Leadership

Strong Sales Leadership Helps Black Book Deliver Profit-Driven Tools Across Automotive Channel LAWRENCEVILLE, Ga. (December 9, 2014) – Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will ex
Dec 9, 2014