Posts
News
Creating a Connected Buying Experience
The time is ripe for a revolution in car-buying. It’s been fifteen years or so since third-party shopping websites came on the scene, and sites like Edmunds and AutoTrader started publishing invoice and retail pricing information for all to see. Th
Dec 19, 2014
Posts
News
Automotive legal expert rings in holiday season with ‘12 Days of Dealership Compliance’
AutoStar Solutions’ Steve Levine shares a dozen simple ways auto dealers can guard their businesses from the government Grinch. FORT WORTH, TX – Dec. 18, 2014 – Whether it’s the CFPB, FTC or Attorney General, the government Grinch is alive
Dec 18, 2014
Posts
News
Shaping consumer decisions by connecting digital and direct marketing
Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible experience, brands must embrace new purchasing habits The way people buy things has changed. People are increasingly buying
Dec 18, 2014
Posts
News
Auto dealers try to curb customers’ frustration with new technology
Auto dealers try to curb customers’ frustration with new technology, from The Columbus Dispatch. Donna Higley often talks to her new high-tech Lexus. “I’ll be in a parking lot, and it will warn me of something ahead, and I’ll say, ‘Yes, yes
Dec 18, 2014
Posts
News
Make the Essential Connection with Leads Visiting Your Website
Many of the hottest sales leads you get come in through your dealership website. If you are unable to form the essential first connection with these leads, many drop off or go to other dealerships. One way to break the ice and immediately interact wi
Dec 18, 2014
Posts
News
Are you selling Cars or iPads?
A good friend of mine recently shopped for a new car. He’s a pretty tech savvy person, but oddly enough, didn’t know much about the vehicle that he was thinking of buying. He said that he asked numerous questions of his salesperson regarding mile
Dec 18, 2014
Posts
News
Why Put a “Brain” Behind Your Website? Conversion, Conversion, Conversion
A study of Toyota, Lexus and Scion dealers underscores how behavioral analytics on websites can drive smarter chat and better conversion In recent years smart dealers have been re-focusing their digital marketing spend on driving traffic to their own
Dec 18, 2014
Posts
News
Dealertrack Announces Cash Offer to Acquire International Automotive Retailing Software Provider incadea plc
Acquisition Positions Dealertrack for Growth in Global Automotive Retailing Market Lake Success, N.Y., December 18, 2014 ─ Dealertrack Technologies (Nasdaq: TRAK) today announced a cash offer to acquire incadea plc (LSE AIM: INCA), a leading pr
Dec 18, 2014
Posts
News
DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com
DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com, from Yahoo Finance Canada. DealerRater’s consumer-written dealership reviews to be integrated into AutoTrader.com dealer profile pages ATLANTA and WALTHAM, Mass.,
Dec 18, 2014