Auto Retail News

The guard has changed, so to speak, in our industry. As the new generation takes over from the old, and the new, younger dealers begin to come into play, the new General Manger’s start to coming into play. There is one thing you need to remember ab

On April 7, 2015, the United States Second Circuit Court of Appeals affirmed the trial court’s dismissal of the Alliance of Manufacturers’ complaint arguing that certain Connecticut motor vehicle franchise laws were unconstitutional under the Uni

Arbitration and class action waiver clauses in retail installment sales contracts (“RISCs”) are important to dealers to help protect them and their businesses. If properly drafted, including citing the Federal Arbitration Act, these clauses waive

Talking with customers and prospects on the phone at a service center can sometimes wield some difficult situations – your service staff knows better than anyone how to handle a tricky situation with a car, but not always one with a customer on

“The Internet killed my gross profit.” “The Internet made it so competitive we have to give away cars.” “The Internet lets every idiot in the world just review whomever they want and doesn’t care if the reviews are wrong.” “The Intern

Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not alone. Social media has become much more complex for dealers and it doesn’t live in its own silo anymore. It must be integrated with all y

‘Word of mouth’ has always been the most effective form of advertising, not only in the automobile business, but in virtually every category. Social networking, chat rooms and comments on business reviews open up the entire world to whatever the

In the time it takes to read this article, a service customer will research, evaluate and select a provider for their next vehicle repair. Chances are – if you don’t have a strong digital presence – they’ll head to the national quick lube cha

Starting with Part One and through Part Three we have examined changing technology, design advancements and marketing strategies that are making website analytics obsolete. Dynamic website content, more and more website traffic being non-human, and m