Auto Retail News

Scripting Cold Calls Is A Bad Idea: Why Most Call Center Managers Have It Wrong, from Forbes. We’ve all been there. Maybe you worked in sales, or maybe you were fundraising, trying to get someone to pick up the phone and actually listen to you. Let

Fiat Chrysler wants to give dealership workers a free ride to college, from CNN. If the cost of college is weighing you down, now’s a good time to get a job at a Fiat Chrysler (FCAM) dealership. The automaker announced Monday that it will ro

Peak Performance and Outsell Join Forces to Deliver a Powerful Cross-channel Customer Engagement Solution, from 24-7 Press Release. CALABASAS, CA, April 30, 2015 — Peak Performance and Outsell have announced a business partnership and new prod

How Much Should My Dealership Invest in Digital Platforms?, from 9 Clouds Automotive Marketing. WHY DEALERSHIP MARKETERS SHOULD THINK LIKE WARREN BUFFETT There’s no question that with the top-down economics of manufacturer co-op programs, the motto

Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing, from Driving Sales. There’s a trend we’re seeing from the automotive industry that is both interesting and a little disturbing for conscientious vendors.

6 Steps to Getting Referrals, from NCM Institute. The easiest lead to close is a referred lead. Unfortunately, not many automotive salespeople have mastered the art form. I’ve developed a simple, six-step process for obtaining referrals that will g

When it comes to automotive industry events, 90% of them are either boring, recirculated information or complete and total pitch festivals. Fortunately, Digital Dealer 18 in Tampa, Florida was an exciting event filled with impactful speaker sessions.

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. The Black Book editors are tracki

Hooray for GM’s 500 millionth vehicle?, from Automotive News. DETROIT — General Motors CEO Mary Barra and other top brass are in Kansas City today to mark the company’s 500th million vehicle. It must be hard for GM to decide when to