Auto Retail News

One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search algorithms. Lately I have seen a VERY disturbing trend, that it is easier to lower other people’s ranking than it is to

While underwriting is known for the “three Cs” ― credit, capacity, and collateral ― corporate risk can best be boiled down to the “three Ps”: people, process, and programs. That was the message from Mark Humphrey, Tidalwave Finance Corp.�

The Problem We are getting calls from dealerships all across the country and they are increasing by that day regarding their need for technicians. Unfortunately, the solution to the concern doesn’t have an immediate reward and is generally not

Buyers younger than 40 are more likely to find a date on the digital hotspot Tinder than a brick-and-mortar nightclub, so you should expect them to want to engage with your F&I processes in a new, modern way also. Welcome to the world of the digi

Analytics and big data are frequently used terms in the automotive world these days—and many dealers are ready to take the next step in mining their data to help boost sales. One emerging trend in this area is called buyer detection, which has been

I’m sure you’ve heard of the theory of six degrees of separation, many of us are familiar with it through a game involving Kevin Bacon. In case you are unfamiliar, this theory states that everyone in the world is connected to any other person by

The track record of the American consumer in responding to automotive recalls is not overly impressive. The reasons behind this apparent lack of appropriate response are complicated and compounded by the American lifestyle, by legal loopholes in reca

One thing is clear in 2015—digital no longer represents merely one component of a larger marketing strategy. It is now foundational. It’s no longer a question whether or not digital avenues will be considered in collection of data, inbound and ou

Think back over the last 90 days and write down three on-the-job situations or career-related events that made you proud of yourself as an F&I professional. Now, what were the sources of those proud moments? Were they based on any of the activiti