Auto Retail News

Today,  I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness and energize the discussion of third-party lead quality. Can auto dealers work together for change? It is my hope tha

Cars were originally designed as means of getting from point A to point B, and although their primary use remains the same, the way they get it done changed quite a lot. Technology plays an important role in the evolution of cars, and we’re not tal

The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on the even smaller window of a mobile device. A glance is all you get to win them in both time and space. While it’s

No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle

Let’s face it, Google has spoiled us rotten. Seventy-four percent of us gets frustrated when a site doesn’t address our needs. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news

Dealerships often struggle with one particular part of customer relationship management (CRM) systems: sales employee buy-in. It takes dedication and hard work for members of your sale staff to fully participate in the system. When the staff does ful

Just imagine walking through the doors of your dealership noticing the happy and smiling faces of your staff. Your customers are providing rave reviews about your dealership and the service department increased business by 30%. Cars are flying off th

As consumer shopping behavior continues to evolve, so should your sales model. It’s important to determine your online needs so you can capitalize on changing customer expectations. And to start, you need to ask yourself a few questions. For exampl

Have you ever wondered why Service and Parts Managers don’t get along? In reality, don’t they need each other to succeed? As we examine this, let’s start with some generalizations from dealing with thousands of Service and Parts Managers along