Auto Retail News

Customers will come back if you make the experience feel less like a chore and more like an event they actually want to attend.

"In most businesses, someone is getting screwed," said my childhood teacher. I don't remember what grade I was in, or who even said it to me, but I will always remember hearing it and how much it

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag line. Unfortunately, the shoppers know it.  And the flat-line response shows it.

As we look around the country, it appears that the auto sales are strong in many areas and are continuing to set records. Dealer acquisitions continue at a fast pace, suggesting a high level of confidence

Management expert Peter Drucker once said, “Most of what we call management consists of making it difficult for people to get their work done.” Are you spending too much time trying to manage your

Let’s face it: finding the right path to successful social media marketing is difficult. Lots of companies invest time and money into platforms to get likes and followers without truly knowing what success

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by -0.5% during May. Cars overall saw slightly higher depreciation during May at -1.0%,

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.

In taking a detour this month I want to share with you something I have been observing in some stores which frankly are holding back business achievement. This article will be a living testament as to why