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Socially Responsible Dealerships & Customer Loyalty
All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal.
Jun 8, 2016
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Think Tank Tuesday : Where Is Your Marketing Budget Going? [VIDEO]
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's paid search feature, multiple social media platforms, and dynamic retargeting to increase
Jun 7, 2016
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Used Car Market Insights – Week of June 7, 2016
This week's Black Book Market Insights report looks at valuation activity from the first week of June, showing Full-Size Vans as the only segment with a positive change in values. Minivans and small pickups
Jun 7, 2016
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Sixteen Cars and Trucks Highlight Aggressive Lease Offers Entering June and Summer
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports sixteen lease offers currently under $199 per month, and thirty-six deals under $299 per month.
Jun 7, 2016
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7 Habits of Highly Effective Social Media Managers
If you're a social media manager, your day is busy. Sometimes, at the end of the day, you feel like all you did was spin your wheels. The boss is breathing down your neck waiting for results and you're
Jun 7, 2016
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How Loyal Are Your Leads? And Why Should You Care?
Prior to the Internet, the only way consumers could gain knowledge about a particular vehicle they were interested in purchasing was to visit a dealership. Today, however, dealership visits are down,
Jun 7, 2016
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Interview with Fred Salinas, Owner, Friendly Ford of Crosby
Fred Salinas, the owner of Friendly Ford in Crosby, TX, got his start in automotive on the manufacturer side. After going through Ford’s minority dealer program, he completed one of the fastest buyouts
Jun 7, 2016
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AmazonAuto – Really?
Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth
Jun 7, 2016
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YOU are Why Your BDC is Failing!
If you have a failing BDC, and you are a GM, then you are the reason your BDC is failing. Or not working properly and going to fail.
Jun 6, 2016