Auto Retail News

March 9, 2017 :: Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards.

Generating consistently great sales numbers can be a lot easier when your entire team is actually working like….a team. It all comes down to the marketing manager, who should

Since Karl Benz built the first Motowagen in 1885 more than 130 years ago, the motorcar has arguably been as important a status symbol as an individual’s home. But now, thanks to the

The math is simple: less money spent to accomplish the same task will result in greater profit. Yet, figuring out where to spend less money isn’t always easy, especially when it comes to

Nearly 90% of Americans will finance their next vehicle. For the vast majority of consumers, the payment, interest rate, and getting credit approval are much more important than the price of the vehicle.

Most things we do these days are powered by online reviews. Where we go, how we get there, what we eat – but most of all, the things we buy.

I have spent a lot of time in the service department of car dealerships, listened to more service phone calls than any one human should, and have seen the good, the bad, and the ugly

Google is a huge and complex network that offers a lot benefits, but comes with a lot of potential pitfalls. There are a lot of areas in a dealership’s Google AdWords account that,

In every sales meeting, the main topic on the agenda is how to raise the bar and sell more cars. Some dealerships are still waiting for the "up bus" to arrive, while others are becoming