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Transforming Your Digital Approach with Video: Insight from Google and Facebook

Who would you select if you had an opportunity to spend time with senior members of any company? Would you select members from your OEM, third-party sites, social sites or search engines? Many of you would hopefully select the dominate digital compan
Aug 9, 2017
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Clarivoy Launches New Company Website

Rich Content Helps Auto Dealers Discover If their Marketing Campaigns are Working Columbus, OH, August 9, 2017 — Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced
Aug 9, 2017
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Wake Up and Smell the Change! What You Can Learn from Retail-Industry Leaders

When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This is a sad fact as these technologies provide better customer experiences and, if they work, can easily lead to an increase in r
Aug 8, 2017
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Multi-Touch Attribution: Considering the Whole Customer Journey

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy to maximize their reach and profit potential. It
Aug 8, 2017
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ROUTEONE AND INTEGRATED LENDING TECHNOLOGIES STREAMLINE eCONTRACTING 
FOR FINANCE SOURCES

RouteOne announces that Integrated Lending Technologies (ILT) is now an eContracting certified loan origination system (LOS) with RouteOne. Finance sources utilizing either of ILT’s systems will now benefit from a streamlined eContracting implement
Aug 8, 2017
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Soft Pull Technology – An Easy, Low-Cost Method for Boosting Leads and Sales Totals

Start every deal the right way Imagine that with just a name and address you could immediately know your customer’s exact credit score and all the information about their open auto loans including exact payment, payoff, and interest rate as soon as
Aug 8, 2017
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What Homers and Strikeouts Can Teach Dealers About Success

Baseball season is in full swing (pun intended) and there’s an interesting controversy swirling around the league. Players are on pace to hit nearly 500 more home runs this year than ever before. Coincidentally, the league’s strikeout rat
Aug 8, 2017
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Negative Reviews: How to Prevent, Improve, Resolve or Remove

Your online reputation has a direct impact on your bottom line. What are you doing to manage it? 84% of consumers trust online reviews as much as a personal recommendation1. Though many dealerships spend significant effort and resources to collect mo
Aug 8, 2017
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4 Essentials of Digital Transformation in Auto Retail

If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like MacyR
Aug 8, 2017