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When It Comes to Customers Don’t Judge a Book by Its Cover

Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership,
Aug 8, 2017
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Autosoft Certifies Dashboard Dealership Enterprises for Integration With Their Dealer Management System

Integration provides automotive retailers with advanced reporting solutions Pleasanton, CA – August 8, 2017 — Dashboard Dealership Enterprises, a leader in reporting solutions for automotive dealers, today announced that it has completed the
Aug 8, 2017
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Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Was the Fastest Growing Vehicle Segment in First Half of 2017

San Francisco, CA— Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest ac
Aug 7, 2017
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Database – Gold Mines or Bottomless Pits?

I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for me? Why should I have to do this? I DON’T WANT TO! (you say, stomping your foot like a child). But, hey, mining your database is not as dif
Aug 7, 2017
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Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising

For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft to silly, and every wacky idea in between, dealers have had a blank canvas to do whatever they want. But guess what, that canv
Aug 7, 2017
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Faster, Simpler, Easier is Going to Win

What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example. Do you like Doritos? If you like them a lot you probably don’t want to run out of them. You may like them enough that you don�
Aug 7, 2017
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Who Is Responsible for Your Company’s Success? You Are!

I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out, a GM of a dealership pulled me aside and asked if he could ask me some questions. We found a few seats in the h
Aug 7, 2017
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UsedCarsforsale Domain Sells for Whopping $340,000

The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since carsales.com in 2008 and autos.com in 1999.  This adds to an extensive list of domains (5,000) owned b
Aug 7, 2017
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Survey Says: The Most Common Automotive Marketing Mistake Is…

Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean just throwing it frivolously out the window. What about time? Let’s see that hand go up if you love wasting hours and hours of time w
Aug 7, 2017