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Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing

It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are finally over. It’s now possible to identify targeted audiences for your digital display and video advertising, reducing potential w
Aug 16, 2017
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Fyda Freightliner Western Star of Northern Kentucky Holds Ribbon Cutting to Mark Opening of New Dealership

Local and state officials, employees, and Fyda family members celebrate the opening of the first Kentucky dealership in the Fyda network. Columbus, August 15, 2017:  Fyda Freightliner Western Star of Northern Kentucky celebrated the opening of their
Aug 16, 2017
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3 Reasons Why You Overpay Your Worst People

Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make an above average income in the car business. Even a service advisor with smart pitch can earn a bett
Aug 16, 2017
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automotiveMastermind Listed Seventh on the 2017 Inc. 5000 List of Fastest-Growing Private Companies in America

NEW YORK – (Aug. 16, 2017) – automotiveMastermind® (aM), the leader in behavior prediction and predictive analytics for the automotive industry, announced today that it ranks seventh on the Inc. 5000 List, the most prestigious ranking of the nat
Aug 16, 2017
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The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing

It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the root of the issue or the source it stemmed from in the first place. The same concept applies to the sales and BDC operations inside every exi
Aug 16, 2017
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A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now used to them. They may well sign up. But, far too often, customers do so not because they are loyal,
Aug 16, 2017
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The Best Service Experience: Back to Basics in a Digital World

A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets or laptops or texting or even cell phones existed, dealers frequently had to wear multiple hats to keep up with business. From answering the constan
Aug 16, 2017
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JVSMT Trainer Sean Gardner to Present Workshop: “Finish This Year With A Bang!” at Montana ADA Convention

ORANGE COUNTY, CALIFORNIA –August 16, 2017– Joe Verde Sales & Management Training, Inc.,(JVSMT) today announced that their senior trainer, Sean Gardner, has been selected to present a workshop, “Finish This Year With A Bang!,” at the
Aug 16, 2017
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ADESA Names Two New Executive Sales Directors

CARMEL, Ind. – August 15, 2017 – ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR), announced today that it has added two new members to its sales team. Angela Williams has joined the company as executive sales director. “Angela
Aug 15, 2017