Auto Retail News

 Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebie Friday.

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren’t as effective

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave m

 Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Profit By Action QuickTip has great suggestions to help you grow your prospecting network.

Synopsis: Sarasota, Fla.-based Textmaxx Pro, a national SMS communication and marketing platform firm takes first place in Tech Tank competition during recent 2019 Digital Dealer 26 Conference and Expo. ORLANDO, Fla. — The fact that 88 percent of a

Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success. There were some new ideas introduced into the agenda and some atypical appearances that infused this Digital Dealer not only with a fresh flavor b

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t

 In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.

ATLANTA, April 15, 2019 – According to a new study released today by Cox Automotive, budget-minded, time-strapped, tech-savvy U.S. car buyers are spending a higher percentage of their shopping time online and less total time in market as they hunt