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Profit By Action Quick Tip: Needs Assessment

 Andy Church shares the importance of a needs assessment and offers some advice on how best to conduct one in this Profit By Action Quick Tip.
Apr 26, 2019
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Recalls Aren’t Going Away

 CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren’t going away and why dealers should pay attention to them.
Apr 26, 2019
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Are Your Digital Retailing Efforts A-Maze-Ing?

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbli
Apr 25, 2019
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Cut the Cord on Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks. That is no longer the case. Custome
Apr 25, 2019
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Outsell Achieves Another Quarter of Record-Setting Revenue – Auto Marketing Platform Helping Dealers Retain Customers Even as Overall U.S. Auto Sales Weakened

Outsell platform is even more valuable in challenging economic times, as its impact on sales, service and retention is completely measurable MINNEAPOLIS, April 24, 2019 (GLOBE NEWSWIRE) — Outsell, which offers the only AI-driven marketing autom
Apr 25, 2019
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Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in f
Apr 25, 2019
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A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue
Apr 25, 2019
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75% OF AUTO LEASE PRICES REMAIN STEADY INTO APRIL, FORD INCREASES PRICE ON SEVERAL MODELS

Majority of Automotive Brands Maintain Their Prices on New Leases in the Month of April CINCINNATI, OHIO (April 24, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new leas
Apr 24, 2019
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Cars.com Partners with Tragedy Assistance Program for Survivors (TAPS) for Memorial Day Weekend Campaign

Cars.com Commits Up to $1 Million of the Site’s Media to Drive Awareness of TAPS Critical Programs and Services to Help Families Grieving a Military Loss CHICAGO, April 23, 2019 /PRNewswire/ — Leading digital automotive marketplace Cars.co
Apr 24, 2019