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Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts
The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps the most exciting is that the accessory industry garnered an extraordinary $42.92 billion in r
Apr 17, 2019
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Kelley Blue Book Announces 2019 Brand Image Award Winners
IRVINE, Calif., April 17, 2019 – Automotive brands are among the most recognizable, most valued brands in the world. There are few products more ubiquitous in our day-to-day lives than the automobile and capturing the hearts and minds of car shoppe
Apr 17, 2019
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Paper Contracts: Lack of Transparency Drives Vehicle Maintenance Warranty Chargeback Claims
Vehicle maintenance warranties, including third-party aftermarket agreements, are a major source of chargeback claims for insurance and auto maintenance providers. The reason why, comes down to two factors, the dependence on paper transactions and la
Apr 17, 2019
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7 Tips for Optimizing Email Marketing Automation for Dealers
With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email marketing is a force to be reckoned with. We are talking nearly half of the world’s population at a savvy marketer’s fingertips. To top things
Apr 17, 2019
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Why Tesla Missed the Boat
If you haven’t heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower t
Apr 17, 2019
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To Script or Not to Script? That Is the Question
When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made. Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to s
Apr 17, 2019
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Protect Your Dealership from Phishing
In this video blog, Erik Nachbahr shares why it is important to protect your dealership from phishing attacks.
Apr 17, 2019
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Classified Site’s Lead Quality, Who Provides the Most Value? Find out how Cars.com, Autotrader, CarGurus, Edmunds and TrueCar stack up on over 365k leads
4/15/2019 For Immediate Release Driven Data Classified Lead Quality Index – 2019 First Quarter Results Previously the automotive industry has been unable to measure the quality of the leads each classified site provides their dealer partners. D
Apr 16, 2019
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Broad Strength in the Market Except for Luxury Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Apr 16, 2019