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12 Content Tactics to Strengthen Your Digital Reputation

Do you have a plan to increase business? Not something that’s been floating around in your head but a tangible, written strategy to engage more customers? Remarkably, most dealers don’t have a written marketing plan. Many don’t bother r
Sep 3, 2019
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Digital Retailing: Part 1: What is Digital Retailing?

By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you’re like many in this industry, who are researching digital retailing, but not quite finding the information they’re looking for, and left with minimal resources, I invite you
Sep 3, 2019
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Mastering Facebook’s New Ad Relevance Diagnostics

By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. Whi
Sep 3, 2019
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AutoLeadStar Officially Says Goodbye to its First Iteration of Automotive Technology

AutoLeadStar announced today they will be discontinuing “AutoLeadStar classic” in favor of the much newer platform, Connect. While AutoLeadStar has been improving its technology since its automotive debut, they were still offering the first versi
Sep 3, 2019
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MAX Digital Adds Service Upgrades to Platform

Dealers can add value to vehicles by showcasing repair items CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers t
Sep 3, 2019
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Marketing to Your “Personas” and Not Your Target Audience

Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I noticed that terms like “digital retailing,” “bots,” and “AI” are still the sexiest of terms driving
Sep 3, 2019
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Advice on Investing in New Technology

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 30, 2019
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An Innovative Way to Keep the Roads Safe & Bring in Customers

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to oc
Aug 30, 2019
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Podium Announces Partnership with Kia Motors America, Inc. in their Social Media & Reputation Management Program

Podium is included as a part of a wider effort to help Kia dealerships improve their online presence and enhance the overall customer experience LEHI, UTAH (August 27, 2019) – Podium, the leading customer interaction management platform for loc
Aug 30, 2019