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Rally Around Common Ground
On the topic of generational leadership, it’s important to shift our thinking away from what makes each generation different, or what makes different generations “difficult,” and instead get back to leadership basics and outline important aspec
Aug 30, 2019
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Stop Using Bad Pickup Lines and Bad Ad Creative
By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an academic perspective. That doesn’t mean that this is going to be a dry or dull article. It merely means t
Aug 29, 2019
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Is Your Website Driving Your Best Leads Away?
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its 2018 Deloitte Global Automotive Consumer Study, brand and
Aug 29, 2019
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The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today’s society and how dealers can lose business if they abstain.
Aug 29, 2019
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E-Selling 2019: The New Road to the Sale
By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousand
Aug 29, 2019
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Manheim Bids Farewell to Nick Peluso After a Distinguished 30-Year Career
An industry icon recognized for his bold vision, technological innovation and dynamic leadership ATLANTA, Aug 29, 2019 – Manheim today announced that Nick Peluso, president of Manheim Digital, will retire from the company on December 31. It marks
Aug 29, 2019
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Differences Between CTV & OTT That Marketers Should Know
By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watchi
Aug 29, 2019
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Manheim Adds Personalized Vehicle Inventory for Dealers to Manheim Market Report Valuation Tool
Powered by Manheim M LOGIC, MMR introduces relevant inventory suggestions that help dealers find the right vehicle at the right price even faster. ATLANTA – With growing margin compression and uncertainty in the market, dealers increasingly need to
Aug 29, 2019
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No BDC, No Problem: How to Manage a Sales Team That Does It All
By Jake McCracken, Consultant, IM@CS Over the last 24 months of traveling the country, working hands-on with many dealers and their digital strategy, it has become very apparent that many dealers still operate without a BDC (Business Development Cent
Aug 28, 2019