Auto Retail News

DEARBORN, Mich. — The Ford F-150 EcoBoost Challenge kicks off this week on Facebook, with drivers in eight cities putting EcoBoost®-equipped Ford F-150s to the test – in fuel efficiency challenge and community projects Winning driver receive

RESTON, VA – comScore, Inc., a leader in measuring the digital world, released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or tw

DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR. Development of the ELR is just underway, so deta

Want to dominate your local market on Google? Interested in sharing compelling stories that turn online researchers into buyers? You need to learn the how – and why –of  using the latest digital technologies to capture people’s attention o

Ask any business owner and they will tell you that word of mouth is the most authentic, meaningful form of marketing. The problem has always been how to generate and track W-O-M at scale. This session will focus on ways to leverage Facebook’s marke

AUBURN HILLS, Mich. — Chrysler Group LLC announced this week the opening of Golling FIAT of Birmingham in the upscale shopping and dining destination of Birmingham, Mich. Golling FIAT of Birmingham joins more than 100 open FIAT Studios across t

According to a story from USA Today, General Motors is starting to see a decrease in the number of consumers interested in its plug-in electric car, the Chevrolet Volt. The story said data from CNW shows consumer interest in the Volt has dropped to 1

Auburn Hills, Mich. – Chrysler Group LLC announced today that it has named Ignite Social Media as its lead social media agency. Ignite Social Media will work extensively with Chrysler Group’s marketing communications team on the strategic pla

Social media is the fastest growing marketing channel. According to the independent research firm Forrester Research, Inc.*, social media marketing will grow annually at a 34% compound rate through 2014. According to this same report, social media ma